massimiliano
I am Massimiliano and I run MASSIMEDIA. I founded it in 2002 and I have since developed my initial vision alongside the changes of the digital industries. When I began in 2002, camera used film and not pixel, and you would communicate on newspapers and magazines and not on social media. I embraced digital evolution naturally, yet critically as I explain in the section on academic research.
I integrate sensible academic research with impactful consulting activities. I built the former with two University doctorates (Venice, Italy and Exeter, UK) between 2011 and 2014. As a professional consultant, I have been researching and developing strategic communication campaigns defined by the way the visual component transforms and empowers business storytelling from Morocco to China.
I have been working for a wide array of international institutions and partners, with clients ranging from UN agencies to national governments, as well as from private enterprises to third sector global players. Currently, I teach as a Full Professor in Italy.
As Associate Professor at the University of Westminster (UK), I was awarded a grant to ideate and produce the mobile app MIA – The Meta-Image App – to empower anyone with a smartphone to hands-on learn visual storytelling. The App was released in September 2024.
MIA
my manifesto
Show, don’t Tell
“Show, don’t tell” is key to powerful communication. Words describe, but only images can propel your communication to the level of storytelling.
Don’t tell that a brand is innovative, show how that happens: this is the difference between poor marketing and impactful storytelling
Commitment to Excellence
For the last 30+ years I travelled, taught and consulted in 4 languages from Morocco to China, learning professionalism the hard way.
My mission is to craft unique learning opportunities that make you reboot your professional skills, now
Hands-on Training
Notions are key, but only the practical know-how leads to a sensible resolution of the problem.
Thus, I intertwine academic theory with practical simulations to transform knowledge into real competences
The resulting USP
Professional development is not a personal journey, but an everyday commitment.
It’s best enacted without slides by turning high-level academic research into sensible know-how to respond to your problems.
MASSIMEDIA integrates training with consulting for you to make the difference
