MIA is a problem-driven solution
MIA is the enhanced solution that I first devised in my years at the University of Westminster: it is a self-managed and cost-effective toolkit to learn the foundations of visual storytelling as you apply them.
Our brain thinks and works by images. Imagine I told you “yesterday I spent the afternoon under a tall tree” you would not combine them as a verbal string but instead translate these words as an image. Research has endlessly confirmed this process, yet the consequential action, which is developing a visual literacy, is seldom pursued.
We live in a world where communication is 90+% visual in one form or another. Yet we do not have the skills to understand what images do, because we do not have the literacy competencies to ‘read’ them. The fact is particularly consequential today when digital media 24/7 expose all of us to images much more than words. In addition, not only we live in a world of images, but these images are increasingly hard to understand as deepfakes and AI-generated contents take over. Visual literacy is needed now more than ever!
MIA offers a self-managed and hands-on dedicated solution to learn how to read images, and, consequently, to produce better images, as images that communicate impactfully.