I am Massimiliano and I founded MASSIMEDIA in 2002. 

When I began working in 2002, cameras still used film much more than pixels, and you would communicate on newspapers and magazines, and not on social media.  I have since been critically integrating my impactful consulting with my academic research. 

Indeed, I built my academic expertise with two University doctorates (Venice, Italy and Exeter, UK) between 2008 and 2014.  I researched how to effectively use storytelling, and, specifically, visual storytelling, to produce sensible change and long-term impact. 

As Associate Professor at the University of Westminster (UK), I was awarded a grant to ideate and produce the mobile app MIA – The Meta-Image App – to empower anyone with a smartphone to hands-on learn visual storytelling.  The App was released in September 2024.

In parallel to my academic research, I have been working for 25+ years for a wide array of international institutions and partners, with clients ranging from UN agencies to national governments, as well as from private enterprises to third sector global players. 

By combining multi-cultural truly global consulting with my first rate academic research and teaching, I R&D-ed impactful storytelling campaigns from Morocco to China.  The Tentmakers of Islamic Cairo is just one example of the framework I have enhancing for more than two decades.