Storytelling is 1+1=3 Master it with Massimedia

The future belongs to those who know how to tell it

Learn to show yours NOW

Training for

For Business, NGO & Institutions

Most enterprises don't have a communication problem
enterprises have instead a strategy problem

The proliferation of messaging channels has not made enterprises clearer, but noisier. Teams channel more information, but achieve less clarity. Leaders invest in communication, but lose coherence. The issue is rarely volume, but the absence of a governing narrative architecture. When communication lacks strategic architecture, every interaction becomes a missed opportunity: for alignment, for decision-making, for enterprise change that actually holds.

Strategic Storytelling is the discipline that converts your enterprise’s communication from operational necessity into a measurable competitive advantage. It is grounded in rigorous academic research, and delivered through a practice-based methodology refined across more than 30 years of consulting and academic leadership.

Strategic Storytelling is your grammar for change

At Massimedia, Strategic Storytelling doesn’t just inform. It uses strategic depth, creative audacity, and the power of the visual form to transform how your enterprise works, solves problems, and prepares for any possible future. We articulate our services in Strategic Storytelling upon rigorous academic research and develop them for sensible implementation through our practice-based methodology.

Strategic Storytelling is offered as a comprehensive and impact-driven set of consulting activities across three specific lines, Problem Solving, Future Thinking and Work Culture. Strategic Storytelling works as the master framework through which interventions are strategically developed to transform how enterprises communicate in today’s digital age, and, upon that, increase their ROIs. The results are concrete: behavioural change that sustains, decisions that accelerate, and a narrative that makes your enterprise visible in exactly the right way.

Strategic Storytelling is Visual

Visual Storytelling is the discipline of communicating through structured images, graphic forms, and any other component of the visual form not as a supplement to words, but as the primary medium of meaning. It is the practice of understanding how images encode and transmit significance, how visual choices shape perception before the conscious mind can intervene, and how the deliberate deployment of visual form produces comprehension that text alone cannot achieve. The visual form as employed in storytelling is expected to be always strategic, if not it remains purely decorative, and hence absolutely irrelevant.

The numbers make the argument explicit: over 90% of digital data is visual. The brain processes images approximately 60,000 times faster than text, and people retain roughly 80% of what they see versus 20% of what they read. These are not arguments for aesthetics, but for competitive advantage that is strategic.

This is why at Massimedia, the visual language is not a stylistic choice, but the operational backbone of every training and consulting intervention.

YESS

Your Enterprise Strategic Storytelling

Enterprises today operate in an environment characterized by information asymmetry, attention scarcity, and trust deficits. In this context, the ability to merely broadcast a message is commoditized; the distinct competitive advantage lies in the ability to construct a coherent, resilient, and resonant narrative that aligns internal culture with external perception. This discipline is Strategic Storytelling, and YESS the methodology.

YESS is Massimedia’s proprietary diagnostic and intervention methodology. It takes your team from discovery and exploration through to the development and enhancement of its communication capital, because enterprises do not suffer from insufficient communication, but ineffective communication.

YESS diagnoses that gap with precision — and closes it through structured, fully executable interventions. YESS is not soft-skills development. It is not team-building. It is the systematic methodology that converts enterprise communication into finalised Strategic Storytelling, to work consequentially across every phase of intervention, from diagnosis to implementation at scale.

Thus YESS (Your Enterprise Strategic Storytelling) is the Massimedia’s proprietary methodology structured upon the practice-driven theoretical approach developed by Dr. Massimiliano Fusari in over 30 years of academic research and global consulting. YESS is not a creative indulgence or a supplementary “soft skill.” YESS is, instead, a rigorous management field, as disciplined as financial analysis, as systematic as operational due diligence, and as measurable as both in outcomes. Strategic Storytelling therefore acts as the bridge between an enterprise’s operational reality, i.e. what it actually does, and its stakeholder perception, i.e. what they believe it does.

Traditional corporate communication assumes that quality speaks for itself. The YESS methodology begins from the evidence-based premise that it does not, and actually never has. Now more than ever, the enterprises that endure are those that construct coherent, resilient, and resonant narratives aligned between internal culture and external perception. This is what YESS is built to achieve. Let’s begin with a diagnostic assessment for your internal team:

The diagnostics that begins it all

The MAMA Assessment

The consulting begins with a psychometric questionnaire called MAMA (the MA_ssimedia MA_trix). to reveal unconscious communication preferences through forced-choice scenario analysis. The one below is just a sample to make you experience how the YESS methodology works and, honestly, to tickle your curiosity 🙂

Are you an Architect, a Storyteller, a Catalyst or an Harmonizer?

Communication Style Inventory

Discover Your Communication Archetype

This Communication Style Inventory is designed to help you identify your preferred communication style. Understanding your style, alongside the style of your colleagues, can lead to more effective collaboration, reduced friction, and better team outcomes.

Each archetype represents a complete communication philosophy with inherent value. Enhancement emerges not from archetype elimination, but from strategic integration of oppositional capabilities, creating comprehensive communicators who leverage natural strengths and overcome limitations.

There are no right or wrong answers. This tool is about identifying preferences, not judging ability. People can and do flex between styles, but most have a "home base" where they are most comfortable.

The Four Communication Archetypes

📐

The Architect

Methodical, analytical, and evidence-based communicator who builds systematic frameworks

✨

The Storyteller

Inspirational, visionary, and purpose-driven communicator who crafts compelling narratives

⚡

The Catalyst

Action-oriented, decisive, and results-focused communicator who drives momentum

🤝

The Harmonizer

Collaborative, empathetic, and relationship-focused communicator who builds consensus

📝 10 Questions - Concise assessment

⏱️ Less than 3 Minutes - Time to complete

📧 Email Results - Detailed profile sent to you

Your Trainer

30+ Years Of Global Strategic Storytelling

I am a senior communication strategist with a dual doctoral background — first in Visual Anthropology and then in Strategic Storytelling — and over 30 years of integrated academic and consulting experience. I founded Massimedia in 2002 as the operational home for my work at the intersection of academic research and organizational practice.

I hold a Full Professorship at H-Farm College Venice, and an Associate Professorship at the University of Westminster, where I created MIA — the Meta-Image App — to make visual storytelling training self-manageable and scalable for any organization.

My clients include UN agencies, national governments, private enterprises, and third-sector organizations across Asia, Europe and Africa. Every engagement begins with the same principle: high-level research to produce sensible, implementable solutions towards making an impact.

In short, I solve communication problems for international partners, be it the business world, political institutions, or Third sector actors. My aim is always one and one alone: to solve my client’s problem and maximise their ROI.

Your Training

Strategic Storytelling | Future Thinking | Problem Solving & More

Strategic Storytelling

A wide array of dedicated and highly focused courses exploring Business / Third Sector / Institutional Storytelling are integrated with dedicated visual communication skills development. The proprietary App MIA is available as a self-managed personal development toolkit

Discover more!

Creative Problem-Solving

Result-driven sensible approaches to ideation, idea research and creative idea development that make participants experience the full cycle of creation, from idea to its implementation. Developed as both an intensive training & consulting as well as a recurrent activity with advanced scenario planning and simulation exercises

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Team's Cultures & Company's Identity

Research and development of the Team’s cultures and the comprehensive Company’s Identity with specific attention to shared (implicit vs. explicit) values using the Lego Serious Play method and the YESS methodology

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Future Thinking

Tailored hands-on activities to make participants research and develop fully refined ‘visions’ of their future, via scenario planning and simulation exercises, using the Lego Serious Play method (LSP), and/or the Foresight methodology

Discover more!

Massimedia's YESS

YESS (Your Enterprise's Strategic Storytelling) is a structured intervention methodology to diagnose, assess and enhance communication dynamics within your team, and the enterprise at large, to establish Storytelling as the strategic asset

Discover more!

The Massimedia Difference

Visual-led Strategic Storytelling is where Massimedia’s advantage is most distinctive, and truly most difficult to replicate.

Dr. Massimiliano Fusari holds a PhD in Visual Anthropology from the University of Venice (2011). He then expanded his theoretical expertise with a consequential PhD research in Strategic Storytelling (University of Exeter, 2014) that consolidated his findings, and translated them into a revised approach to communication, and more precisely to storytelling: in result, Massimiliano finalised his notion of Strategic Storytelling as pivoting on the visual quality of communication. His entire consulting and academic practice has been built at the intersection of how images construct meaning, how visual communication drives strategic outcomes, and how organisations can develop genuine value via visual intelligence. The academic foundation is not background, but the engine that fuels his consulting activity in parallel to the senior faculty positions he held at the H-FARM College and the University of Westminster. As a result, Fusari is one of the few practitioners globally who can connect the academic theory of visual storytelling to the operational mechanics of enterprise communication, and build toolkits and frameworks that practitioners actually use.

The result is a practice that does not subcontract visual thinking to a design agency, but develops visual intelligence as the key organisational capability: the ability to make strategic visual choices, read the visual communication of competitors and cultural contexts, and deploy visual form as the primary language of strategic persuasion.

Over 30+ years and 100+ transformations, from the Italian Ministry of Foreign Affairs to the International Labour Organization, from the Council of Europe to private enterprises, accelerator programmes, and startups across Asia and Europe, Massimedia has refined a visual storytelling practice where rigour and results are the same thing. Because when visual form and strategic narrative are fully aligned, you do not just communicate better. You compete to a completely different level.

The complementary MIA app, developed from Fusari’s research at the University of Westminster, makes this capability accessible to all and truly in real time. The SIS (Storytelling | Image | Strategy) training programme has delivered visual storytelling intelligence to government institutions, corporations, and academic programmes for over 15 years, from its origins in visual diplomacy training for the Italian Ministry of Foreign Affairs to its current form as a comprehensive consulting and training intervention. And the proprietary YESS methodology provides the diagnostic backbone to implement Strategic Storytelling that makes cultural change visible, communicable, and sustainable.

Clients' Success Stories

Impactful Communication & Professional Development

I had the pleasure of attending the “Storytelling, Image and Strategy” course. His practical and engaging approach brought real value to my work. I improved my skills in digital storytelling and communication, learned how to better organize visual content using mind maps and storyboards, and developed stronger narrative and pitching techniques

A due anni di distanza, constato con soddisfazione i risultati ottenuti grazie al percorso intrapreso con il professor Fusari nel corso di 4 weekend in Storytelling Immagine Strategia. Oggi riesco a decodificare con chiarezza e precisione la struttura comunicativa di un messaggio, intervenendo in maniera mirata sia sulla forma che sul contenuto, con l’obiettivo di massimizzare l’efficacia della comunicazione

Il percorso formativo con il professor Fusari durante il corso di Visual Storytelling si è rivelato fondamentale con alcuni vertici PwC. Un progetto durato 3 giorni tra interviste a stakeholders e analisi, mi sono personalmente occupato della costruzione della narrativa e di come far passare al meglio il messaggio. Risultato ottenuto: presentazione di sole tre slides con meno di 70 parole di testo riassumendo tre giorni di lavoro, ricevendo il premio al miglior storytelling

Le ore trascorse in formazione con Massimiliano sono state non solo piacevoli e coinvolgenti, ma anche sfidanti e dense di contenuti. Tanto che ho deciso di proseguire questo percorso con una formazione più strutturata e approfondita, sempre con lui, per consolidare ulteriormente pratiche e prospettive del “ben pensare” e del “ben comunicare”

When I took a course on storytelling, I was struck by the depth and unusualness of Massimiliano's approach. He teaches not only storytelling strategy, but also the meanings that we want to convey, how to hook an interlocutor, investor, client. I would like to recommend it to everyone because this course really gives you the opportunity to look at communication from a new perspective which could really improve your business and personal life

Lavorerai con un professore universitario con 20 anni di esperienza in consulenza professionale che ti trasmetterà la passione e la dedizione per lo storytelling dal primo minuto in aula e che userà tutte le sue energie per tenere l’attenzione e stimolare la partecipazione di tutti.. Come è successo a me, dimenticherai tutto quello che credevi di sapere sullo storytelling, per un approccio creativo e di ragionamento che non usiamo nel lavoro come nella vita quotidiana

Between June 2012 and June 2015 Massimiliano Fusari collaborated several times with me as a trainer, when I was Director of the Diplomatic Institute of the Italian Ministry of Foreign Affairs in Rome (Italy). During his consultancy, Massimiliano critically assessed the visual medium in today’s global cultures, and convincingly established the centrality of storytelling as a strategic format of communication for the International Relations field, and specifically so, for diplomats. He successfully argued to prospective diplomats the relevance of the visual medium in today’s forms of political communication

Grazie all'acquisizione di nozioni teoriche e, soprattutto, alla pratica con casi reali durante le lezioni, ho potuto costruire passo dopo passo una mentalità solida per strutturare uno storytelling efficace, dalla precisa individuazione della target audience alla pianificazione di una strategia verbale e visiva per ottimizzare la comunicazione. Le conoscenze apprese durante il corso sono incredibilmente versatili, sia nel contesto lavorativo che personale

I would like to enthusiastically recommend Professor Max Fusari for his teaching in the Global Executive MBA module on Marketing Strategy. I experienced firsthand the depth of his expertise, the effectiveness of his instruction, and the lasting impact of the skills and tools he imparts. Professor Fusari's unique emphasis on visual storytelling and digital marketing concepts has impacted my professional activities. His comprehensive coverage of digital marketing concepts provided practical insights that are directly applicable to contemporary business challenges. I wholeheartedly endorse Professor Fusari as an exceptional educator in the field of marketing strategy and visual storytelling

DISRUPTIVE - Divertente, coinvolgente, porta con sé un metodo, l’individuazione di un focus e pochi semplici steps di immediata applicazione nel proprio ambito professionale. Si sperimenta personalmente ed in team quanto sia complesso e stimolante il lavoro che la comunicazione visiva comporta e dopo se ne verificano i risultati, portando a casa uno schema di lavoro semplice da memorizzare e veloce da recuperare per l’applicazione in ogni ambito lavorativo e personale

Dr. Fusari researched and produced a comprehensive series of bespoke workshops to develop participants’ theoretical competencies and their practical skillsets in digital media, visual storytelling and strategic communication. The consulting combined articulated theoretical research with sensible hands-on sessions to make participants practice real-life examples and case studies through simulation and role playing. All activities aimed at advancing participants’ gender awareness and promoting gender mainstreaming for State institutions, social stakeholders and private partners of the Government of Kosovo

Ho partecipato con piacere e onore ad una giornata di formazione con il Prof. Fusari con alcuni colleghi Wealth Manager vincitori di un Contest Azimut. Il tema trattato in aula è stato lo “Storytelling visivo” e devo dire che è stata una sorpresa e una conferma su un tema fondamentale e sostanziale per la professione del consulente finanziario attuale e futuro

Devo dire che le mie aspettative erano alte, ma il corso è riuscito a superarle in modo sorprendente. Ho già iniziato a utilizzare alcune delle tecniche che ho imparato nel mio marketing e ho notato un miglioramento significativo nell'interesse e nell'engagement del mio pubblico

Sono state 3 giornate per me molto faticose, dove ho dovuto destrutturare tutte le mie convinzioni e ricominciare a reimpostare dalla basi, dove l’interpretazione lascia lo spazio all’ #IOVEDO. Ne esco rafforzato con dei Pitch già pronti all’uso e con una cassetta degli attrezzi più completa (abbiamo lavorato su ritmo e storyboard) ed organizzata

Throughout the duration of this Digital Catapult acceleration programme he not only advised startups around their product and business development via 1-on-1 sessions, but also ran general hands-on workshops for the cohort. I was impressed by Massimiliano's constant proactivity - he would always seek to improve and tailor his innovation support so it would really contribute towards startups journey to growth

He proved to me the power that strategic communication has in transforming not only lives, but entire communities from Morocco to Afghanistan (he speaks both Arabic and Persian). Massimiliano has been a mentor, a couch and a brilliant strategist. I gained a deeper understanding of how storytelling might be impactful in shaping cultural and political change. This helped me in refining my consultancy in alignment with my own personal story and what I want to say about me

Dr. Fusari spares no effort when it comes to engaging his students. He spreads the love of creativity and imagination coupled with realistic strategy and the knowledge to build a successful product, venture, idea. It was a great experience to be taught and mentored by him during my studies

Professor Massimiliano is one of the BEST professors I have ever met. I took the Creativity for digital media and communication major. When we learned to be creative in the media area, he gave us step by step suggestions. From the basic mind map to combining different visions of thoughts. He provided various examples and personal advice to students

I worked closely with Massimiliano in 2021 and 2022 as part of DiploFoundation’s online courses and the Master in Contemporary Diplomacy. He conceptualised and delivered the training on visual storytelling and visual communication, as specifically tailored to institutional and diplomatic activities. He excelled in bringing current and highly relevant examples to the discussion, making complex topics easy to understand, and successfully engaging participants in a number of exercises

Massimiliano joined DiploFoundation faculty in 2021, bringing his unique skills, knowledge, experience, and teaching style to communications training, focusing on the role of the visual in today's politics. He helped students improve their communication and presentation skills in an online environment. The practice-led workshop addressed the political and diplomatic forms of communication and asked the students to apply theory to practice

Massimiliano brought creativity, commitment and a playful spirit to his teaching and research at the University of Westminster. He was always willing to take on challenges and teach new things and played a key role in establishing our MA in Digital and Interactive Storytelling. He also took on a popular Year 2 module on creativity and made it even more popular with students from across the university

Massimiliano played an important role, contributing to both our Digital Media: Development and Production and Digital Media: Marketing and Distribution courses. He is an excellent teacher and highly popular with postgraduate students. He approached the task of managing and teaching our modules with huge enthusiasm and creativity and motivated our students to produce some excellent work

I was initially introduced to Massimiliano by Digital Catapult, as I was looking for a mentor for an innovative AR/VR client. From the very first introductory call, I found Massimilano to be a very capable, thorough, experienced and passionate mentor, with a real flair for storytelling. He took time to prepare the session, and was also easily able to "change tack" and be flexible, picking up on what was being said and giving some great guidance and examples of how to present in a more engaging way

My team connected with Massimiliano when we were selected for the UK's leading immersive accelerator programme with Digital Catapult. Our startup Overview Ark leverages multiple visual mediums, and Massimiliano a mentor and teacher on the program, helped us to concisely develop our brand aesthetics and techniques. Thank you!

Massimiliano was invited by the Council of Europe’s European Youth Centre Budapest to run a workshop for the participants of the study session “Fighting for a Greener Digital Future." Massimiliano is an engaging and enthusiastic speaker and pays attention to using interactive methods. His input combined theoretical and practical information in a well-balanced manner. The team of organisers and participants were highly satisfied with his contribution

If you are looking for an extremely professional trainer, able to energize the most inactive crowd, with little interest on the training agenda, distrustful of the benefit of the training purpose and outcomes, well, look no further, Dr. Fusari, is your trainer. As the Project Team Leader, I am asked by my project beneficiaries, time and again: "Is he coming back?" In the field of the consultancy service and working on gender equality issues, regrettably, we do not witness such accolade very often

Dr Massimiliano Fusari is an expert digital visual storyteller who opens up new ways of seeing and revealing the world around us through the image. He is professional, creative and engaging, with the ability to inspire through his work. He was invited to give a presentation on digital visual storytelling at the headquarters of the International Labour Organization in Geneva, Switzerland. This followed a successful mission teaching at the ILO's 'Gender Academy' attended by gender experts, NGOs and civil society organizations from around the world. The Geneva presentation proved to be extremely popular!

Massimiliano taught me the incredibly fascinating creativity module at Westminster University - throughout this time, Mass was able to captivate the entire room in his lectures with his eloquence, energy and humour! He inspired the students and enlightened them with the fascinating debates around creativity, and was brilliant at stimulating debate and enthusing the audience. I highly recommend Massimiliano for any role as he is hugely dedicated and contagiously enthusiastic!

Over the last decade or so, I have been crossing Massimiliano’s photographic paths both in their theoretical and practical dimensions. I feel absolutely confident in assessing his qualities as a persistent, curious and always pro-active photojournalist who is perfectly at ease in almost any corner of the Middle-East. I also appreciate the rather heterodox perspective of his theoretical research and the way he dissects the photograph to explore the trans-media component of today’s visual cultures

Massimiliano was contracted as a Voter Education Officer because of his in depth knowledge of the regional culture, behaviour and understanding. Due to international personnel's shortage at the time, he was assigned to deal with completely different scope of works - procurement and logistics. His understanding, fast adjustment and strong dedication to effectively complete assigned task proved him as skilled professional able to manage procurement and logistics for the whole Iranian mission

A single storytelling session in Professor Fusari’s class at H-FARM College transformed my perspective towards everything. Professor Fusari's class is more than an educational encounter; it's a journey into the heart of what it means to truly understand and connect with the world around us. As I continue my academic journey, I carry with me the invaluable lesson that stories are everywhere, in every data point, every historical event, every scientific discovery

I contracted Massimiliano for a commissioned work for the Italian National Broadcast Service, RAI. We used his photographic reportage on China for the opening theme of a TV show. He submitted to us a splendid selection of beautifully shot and carefully edited photographs we then mounted with no problem at all. He proved to be extremely professional and always receptive to our requirements, thus making the collaboration a very positive and smooth experience

Ready to Make Your Story Work?

Your enterprise does good work. The question is whether the people who matter, customers, investors, talent, partners, understand just how good it truly is.

Book a complimentary 30-minute discovery session. We’ll identify at least one communication gap that’s costing you, and discuss how Massimedia’s YESS methodology can fix it right.

Storytelling is 1+1=3 Master it with Massimedia

The future belongs to those who know how to tell it

Learn to show yours NOW

Training for

For Business, NGO & Institutions

Most enterprises don't have a communication problem
enterprises have instead a strategy problem

Strategic Storytelling is your grammar for change

Strategic Storytelling is Visual

YESS

Your Enterprise Strategic Storytelling

The diagnostics that begins it all

The MAMA Assessment

Are you an Architect, a Storyteller, a Catalyst or an Harmonizer?

Communication Style Inventory

The Four Communication Archetypes

The Architect

The Storyteller

The Catalyst

The Harmonizer

Before We Begin

Your Communication Style Profile

Your Trainer

30+ Years Of Global Strategic Storytelling

Your Training

Strategic Storytelling | Future Thinking | Problem Solving & More

The Massimedia Difference

Clients' Success Stories

Impactful Communication & Professional Development

Ready to Make Your Story Work?

Storytelling is 1+1=3 Master it with Massimedia

The future belongs to those who know how to tell it Learn to show yours NOW

Training for

For Business, NGO & Institutions

Most enterprises don't have a communication problementerprises have instead a strategy problem

Strategic Storytelling is your grammar for change

Strategic Storytelling is Visual

YESS

Your Enterprise Strategic Storytelling

The diagnostics that begins it all

The MAMA Assessment

Are you an Architect, a Storyteller, a Catalyst or an Harmonizer?

Communication Style Inventory

The Four Communication Archetypes

The Architect

The Storyteller

The Catalyst

The Harmonizer

Before We Begin

Your Communication Style Profile

Your Trainer

30+ Years Of Global Strategic Storytelling

Your Training

Strategic Storytelling | Future Thinking | Problem Solving & More

The Massimedia Difference

Clients' Success Stories

Impactful Communication & Professional Development

Ready to Make Your Story Work?

The future belongs to those who know how to tell it

Learn to show yours NOW

Most enterprises don't have a communication problem
enterprises have instead a strategy problem