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The 300 Questions Diagnostic Master it with Massimedia
Diagnose, develop, and transform how your organisation communicates
The diagnostics that begins it all
This 300-item diagnostic evaluates your enterprise’s narrative health across the nine pillars of the YESS (Your Enterprise Strategic Storytelling) framework, plus a tenth Systemic Integration assessment. Each pillar contains twenty diagnostic questions and ten red flags - thirty items in total. The questionnaire is designed to be completed honestly and reflectively rather than quickly: each item describes a behaviour, structure, or fact that may or may not be present in your enterprise. The aim is not to find the “right” answer but to surface where your enterprise actually stands today.
The Strategic Storytelling framework holds that enterprise value is the product of operational excellence and narrative identity, not their sum. When the two are aligned, directed by Purpose, and governed by cross-pillar integration, the resulting value (3) exceeds the sum of the parts (1+1).
One item at a time. Each item presents a YES box and a NO box. Click YES if the item describes your enterprise as it actually is today; click NO if it does not. Each click advances you to the next item. A Back control lets you revisit a previous answer.
The Nine Pillars + Systemic Integration
PILLAR 1
Question
The Genesis Of Narrative Discovery
PILLAR 2
Vision
The Narrative Preceding The Product
PILLAR 3
Culture
The Enterprise As An Engaged Social Actor
PILLAR 4
Creativity
Breaking Category Inertia
PILLAR 5
Coherence
The Long Arc Of Narrative Discipline
PILLAR 6
Authenticity
The Governance Of Truth
PILLAR 7
Audience
Cultural Intelligence & Resonance
PILLAR 8
Product
Narrative Made Material
PILLAR 9
Purpose
The Teleology Of Strategic Direction
PILLAR 10
Systemic Integration
The Meta-diagnostic: How The Nine Pillars Function As An Integrated System
300 Items · 200 questions + 100 red flags
30-45 Minutes · Completed in one sitting
Full Diagnostic · Sent to your email
The Massimedia Difference
Massimedia is led by Dr. Massimiliano Fusari, whose entire career has been built at the intersection of visual communication, storytelling, and strategic implementation for both training and consulting.
With two PhDs (Strategic Storytelling at the University of Exeter; Visual Anthropology at the University of Venice), an MA from SOAS London, and senior faculty positions at H-FARM College and the University of Westminster, the intellectual rigour is deep. But what sets Massimedia apart is the commitment to turning that thorough research into sensible tools that actually work in reality, such as the MIA app, and the YESS methodology.
Over 25 years and 100+ organisational transformations, from the Italian Ministry of Foreign Affairs to the International Labour Organization, from the Digital Catapult accelerator to Azimut, Massimedia has built a practice where academic rigour meets operational impact, and refined a Future Thinking practice that integrates Strategic Storytelling and Visual communication with rigorous scenario methodology. The resulting methodology isn’t abstract fluff: it’s something you can rely on, build and develop to produce consistent impact.
Discover How Your Organisation Really Communicates
Before you can improve communication, you need to understand it. YESS provides the diagnosis for the rest to follow.
Book a complimentary 30-minute discovery session. We’ll discuss the communication challenges your team faces and whether YESS is the right starting point.