Years of experience
0
+
Companies and NGO
0
+
Managers and leaders
0
+
The YESS Diagnostic Master it with Massimedia
Diagnose, develop, and transform how your enterprise communicates
Exploring the YESS Methodology
This 20-item tri-state diagnostic is the rapid triage companion to the long-form 300-item YESS Strategic Storytelling Diagnostic. For each of the nine Pillars + Montage, you are presented with the single most consequential diagnostic question and the single most consequential red flag - both selected verbatim from the comprehensive 300-item instrument. Each item is answered Yes, Partially, or No. The instrument is calibrated to identify, in 10-15 minutes, the highest-leverage intervention points for a first YESS consultancy engagement.
The middle option, Partially, is the analytical heart of the instrument. It surfaces the transitional zones - the practices half-implemented, the disciplines half-internalised, the disciplines spoken but inconsistently applied - that are precisely where the first intervention earns its keep.
One Pillar at a time. Each Pillar presents one diagnostic question and one red flag on the same screen. A Back control lets you revisit a previous Pillar.
The Nine Pillars + Montage
PILLAR 1
Question
The Genesis Of Narrative Discovery
PILLAR 2
Vision
The Narrative Preceding The Product
PILLAR 3
Culture
The Enterprise As An Engaged Social Actor
PILLAR 4
Creativity
Breaking Category Inertia
PILLAR 5
Coherence
The Long Arc Of Narrative Discipline
PILLAR 6
Authenticity
The Governance Of Truth
PILLAR 7
Audience
Cultural Intelligence & Resonance
PILLAR 8
Product
Narrative Made Material
PILLAR 9
Purpose
The Teleology Of Strategic Direction
PILLAR 10
Montage
The Operative Grammar Of Integration
20 Items · 10 questions + 10 red flags
10-15 Minutes · rapid triage
First-Intervention Map · sent to your email
The Massimedia Difference
Massimedia is led by Dr. Massimiliano Fusari, whose entire career has been built at the intersection of visual communication, storytelling, and strategic implementation for both training and consulting.
With two PhDs (Strategic Storytelling at the University of Exeter; Visual Anthropology at the University of Venice), an MA from SOAS London, and senior faculty positions at H-FARM College and the University of Westminster, the intellectual rigour is deep. But what sets Massimedia apart is the commitment to turning that thorough research into sensible tools that actually work in reality, such as the MIA app, and the YESS methodology.
Over 25 years and 100+ organisational transformations, from the Italian Ministry of Foreign Affairs to the International Labour Organization, from the Digital Catapult accelerator to Azimut, Massimedia has built a practice where academic rigour meets operational impact, and refined a Future Thinking practice that integrates Strategic Storytelling and Visual communication with rigorous scenario methodology. The resulting methodology isn’t abstract fluff: it’s something you can rely on, build and develop to produce consistent impact.
Discover How Your Organisation Really Communicates
Before you can improve communication, you need to understand it. YESS provides the diagnosis for the rest to follow.
Book a complimentary 30-minute discovery session. We’ll discuss the communication challenges your team faces and whether YESS is the right starting point.