Massimedia is led by Dr. Massimiliano Fusari, whose entire career has been built at the intersection of visual communication, storytelling, and strategic implementation for both training and consulting.

With two PhDs (Strategic Storytelling at the University of Exeter; Visual Anthropology at the University of Venice), an MA from SOAS London, and senior faculty positions at H-FARM College and the University of Westminster, the intellectual rigour is deep.  But what sets Massimedia apart is the commitment to turning that thorough research into sensible tools that actually work in reality, such as the MIA app, and the YESS methodology.

Over 25 years and 100+ organisational transformations, from the Italian Ministry of Foreign Affairs to the International Labour Organization, from the Digital Catapult accelerator to Azimut, Massimedia has built a practice where academic rigour meets operational impact, and refined a Future Thinking practice that integrates Strategic Storytelling and Visual communication with rigorous scenario methodology.  The resulting methodology isn’t abstract fluff: it’s something you can rely on, build and develop to produce consistent impact.