Make it | Show it | Master it

In today’s world, how to communicate has become dramatically central to everyone life and, at the same time, a dramatically unresolved question.  Arguably, media is not anymore simply a tool of communication , but an essential component of identity formation and self-representation, across all digital platforms, at the personal, social and professional level. 

In much less than a generation, digital media has completely redefined all forms of communication and – if the medium is indeed the message – what we are and how we are. 

Moving images and, before them, still images, have long posed the crucial dilemma of how to discern reality from its representations: to choose what image to believe is, at the very same time, choosing what is both ‘real’ and ‘true.’  Such question has evolved to becoming primarily one of trust in and of visual imageries: visual media, embracing photographs and videos and everything in between, from GIFs to memes, is accounted for more than 90% of all consumed digital data. 

So, how to recognise the pipe from its visual representation?  How to then decode the traces of today’s events when digital data manipulation is both immediate and affordable?  In turn, to assess what an image is, does or how it works, has come to identify who we are, what we believe in, and how we behave, globally as well as locally. 

While predictions on future digital contents, forms and channels remain at best a guessing game, yet all indicators continue to converge on the absolute centrality of the visual medium as the prospective pivot for all digital cultures of individuals, cultures and societies. 

In response, massimedia enhances digital media literacy, and, specifically, visual media education, to empower the social leaders and business innovators of tomorrow in their business-related, institutional and non-profit digital media activities. 

Since its foundation in 2002, massimedia’s mission has been to train, consult and produce multimedia communication around the notion of ‘visual storytelling,’ and support partners and clients with dedicated scholarly research, bespoke training and tailored media skills development.