Stor with content to make more than than sum of the two. To me, storytelling is making 1+1=3.
Below a quick shoot&run presentation I did for the EU-funded project EXPAND, in Spring 2022, at the H-Farm University just outside Venice, Italy.
The Persona is the introductory subject to each and every course I deliver. After all, understanding how to get to the other part, applies equally to all modes of communication, from marketing to storytelling, from politics to dating.
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