Storytelling is the ability to make 1+1=3 combining form and content in a way that is more than the sum of the two.

Storytelling is an everyday practice that - consciously or unconsciously - we all do all the time, with our family members, with colleagues with friends at the bar.  Yet, storytelling is much more than what we usually think.  This is an introduction to start taking storytelling seriously.

Aesthetics explores how to use colours and lighting to purposefully manage and strategically arrange that which is within the frame. MIA stands for the Meta-Image App, and this is the thoroughly enhanced version of the App that the Quintin Hogg Trust generously funded while I was leading the Digital and Interactive Storytelling LAB at the University of Westminster in London, UK. MIA has been translating my expertise as a professional photographer and university professor into a consequential course to introduce foundational competencies in storytelling practices including key components in visual literacy, and it continues to evolve to respond to the latest requirements of today's digital cultures. MIA has five modules.  These can be engaged in any order, even as independent and distinct lessons, yet I would advise to follow this order: first Storytelling, then Aesthetics and Composition, and, finally, Montage and Storyboarding. Welcome to Aesthetics!

Composition aims to purposefully manage and strategically arrange that which is within the frame, i.e. to compose lines, spaces and volumes with a clear intention. MIA stands for the Meta-Image App, and this is the thoroughly enhanced version of the App that the Quintin Hogg Trust generously funded while I was leading the Digital and Interactive Storytelling LAB at the University of Westminster in London, UK. MIA has been translating my expertise as a professional photographer and university professor into a consequential course to introduce foundational competencies in storytelling practices including key components in visual literacy, and it continues to evolve to respond to the latest requirements of today's digital cultures. MIA is composed of five lessons.  These can be engaged in any order, even independently!, yet I would advise to follow this order: first Storytelling, then Aesthetics and Composition, and, finally, Montage and Storyboarding. Welcome to Composition!

Montage is key to the MIA's framework, as the intentional arrangements of the storytelling in one of its many possibilities. MIA stands for the Meta-Image App, and this is the thoroughly enhanced version of the App that the Quintin Hogg Trust generously funded while I was leading the Digital and Interactive Storytelling LAB at the University of Westminster in London, UK. MIA has been translating my expertise as a professional photographer and university professor into a consequential course to introduce foundational competencies in storytelling practices including key components in visual literacy, and it continues to evolve to respond to the latest requirements of today's digital cultures. MIA has five modules.  These can be engaged in any order, even as independent and distinct lessons, yet I would advise to follow the order they are presented with: Storytelling, then Aesthetics and Composition, and finally Montage and Storyboarding. Welcome to Montage!

Storyboarding advances a truly impactful implementation of the practice of Montage as the strategic tool for visually crafting and sharing your storytelling by means of a storyboard. MIA stands for the Meta-Image App, and this is the thoroughly enhanced version of the App that the Quintin Hogg Trust generously funded while I was leading the Digital and Interactive Storytelling LAB at the University of Westminster in London, UK. MIA has been translating my expertise as a professional photographer and university professor into a consequential course to introduce foundational competencies in storytelling practices including key components in visual literacy, and it continues to evolve to respond to the latest requirements of today's digital cultures. MIA is composed of five lessons.  These can be engaged in any order, even independently!, yet I would advise to follow this order: first Storytelling, then Aesthetics and Composition, and, finally, Montage and Storyboarding. Welcome to Storyboarding!

Storytelling is the pivot around which MIA is arranged.  Storytelling is here introduced as the intentional approach to construct a story with a clear strategy to produce a change for a specific audience. MIA stands for the Meta-Image App, and this is the thoroughly enhanced version of the App that the Quintin Hogg Trust generously funded while I was leading the Digital and Interactive Storytelling LAB at the University of Westminster in London, UK. MIA has been translating my expertise as a professional photographer and university professor into a consequential course to introduce foundational competencies in storytelling practices including key components in visual literacy, and it continues to evolve to respond to the latest requirements of today's digital cultures. MIA is composed of five lessons.  These can be engaged in any order, even independently!, yet I would advise to follow this order: first Storytelling, then Aesthetics and Composition, and, finally, Montage and Storyboarding. Welcome to Storytelling!

MIA is the first comprehensive course that I present on massimedia. 

MIA stands for the Meta-Image App, and it is the result of the research that the Quintin Hogg Trust generously funded while I was establishing the Digital and Interactive Storytelling LAB at the University of Westminster in London, UK.

MIA offered me the opportunity of translating what I had learnt as a professional photographer and university lecturer into a dedicated App for university teaching and, as this version proves, professional training. 

MIA has five modules.  These can be engaged in any order, yet I would advise to follow the order they are presented with: Montage, Composition, Aesthetics, Storyboarding and Story-showing. 

Let's get started!

 

The Pitch is a line of talk that attempts to persuade someone, with a planned presentation strategy of a product or service, to initiate/close a sale.

Pitching is an everyday practice spanning from all professional fields to the most personal ones.  At a first date, you surely will pitch yourself to the other person.  Therefore the Pitch is extensively treated across all courses at massimedia.training, as indeed it represents a foundational storytelling competence.

The Persona is a key concept across all communication-driven fields: it is foundational from marketing to writing as well as from storytelling to pitching.

The Persona is different from the 'Audience:' it partly overlaps with that notion but screams for much more.  Equally it is much more subtle and articulated as it requires to go beyond data to craft a multitude of functions into a coherent and challenging portrait.