Storytelling is the ability to make 1+1=3 combining form and content in a way that is more than the sum of the two.

Storytelling is an everyday practice that - consciously or unconsciously - we all do all the time, with our family members, with colleagues with friends at the bar.  Yet, storytelling is much more than what we usually think.  This is an introduction to start taking storytelling seriously.

The Pitch is a line of talk that attempts to persuade someone, with a planned presentation strategy of a product or service, to initiate/close a sale.

Pitching is an everyday practice spanning from all professional fields to the most personal ones.  At a first date, you surely will pitch yourself to the other person.  Therefore the Pitch is extensively treated across all courses at massimedia.training, as indeed it represents a foundational storytelling competence.

The Persona is a key concept across all communication-driven fields: it is foundational from marketing to writing as well as from storytelling to pitching.

The Persona is different from the 'Audience:' it partly overlaps with that notion but screams for much more.  Equally it is much more subtle and articulated as it requires to go beyond data to craft a multitude of functions into a coherent and challenging portrait.