The Persona

The Persona is a key concept across all communication-driven fields: it is foundational from marketing to writing as well as from storytell…

Foundations of Storytelling

Storytelling is the ability to make 1+1=3 combining form and content in a way that is more than the sum of the two.

The Art of Pitching

The Pitch is a line of talk that attempts to persuade someone, with a planned presentation strategy of a product or service, to initiate/cl…

MIA 1.0

MIA is the first comprehensive course that I present on massimedia. 

MIA stands for the Meta-Im…